Lead generation forms that convert — and manage the leads for you

Build lead capture forms with AI, track every conversion with UTM attribution, and manage contacts in Spiceform's built-in CRM. No Zapier. No external tools. One platform.

Spiceform is an AI-native form builder designed for lead generation. It combines AI-powered form creation, unlimited conditional logic for lead qualification, hidden fields with UTM tracking for campaign attribution, a built-in CRM for contact management, and conversion analytics with drop-off tracking — all in one platform starting at $22/mo .

Sound familiar?

1

You're duct-taping Typeform + Zapier + HubSpot just to capture and manage leads

2

Your form builder can't tell you where leads come from or where they drop off

3

You're paying $100+/mo across three tools for what should be one workflow

How Spiceform solves this

AI Form Builder

Describe your lead gen form and AI builds it with smart qualifying questions and branching logic.

Hidden Fields + UTM Tracking

Automatically capture UTM parameters, referral source, and campaign data with every submission.

Unlimited Conditional Logic

Qualify leads in real-time: show different questions based on budget, company size, or use case.

Built-in CRM

Every form submission creates a contact. View history, segment by source, and manage your pipeline.

Automations

Trigger email notifications, route leads to team members, and start follow-up sequences automatically.

Conversion Analytics

Track completion rates, drop-off points, and conversion funnels. AI Smart Insights surface what to improve.

Ideal for

Marketing agencies, SaaS companies, service businesses, and any team running paid campaigns that needs to capture, qualify, and manage leads in one place.

Frequently Asked Questions

Common questions about using Spiceform for this use case.

For small-to-medium lead volumes (up to thousands per month), Spiceform's built-in CRM handles contact management, segmentation, and history tracking. For enterprise-scale CRM needs with complex sales pipelines, you can use Spiceform alongside your CRM via Zapier or Google Sheets integrations.

Yes. Hidden fields and UTM tracking capture the exact source, medium, campaign, and content for every submission. This data flows directly into the built-in CRM, so you can see which campaigns generate the highest-quality leads.

You can create branching paths that ask different questions based on previous answers. For example: if a lead selects 'Enterprise' as company size, show questions about budget and timeline. If they select 'Freelancer,' show a simpler path. This qualifies leads automatically without manual follow-up.

Ready to get started?

Build your first form with AI in seconds. Free plan available.